Lead in the 21st century with an M.A. in Strategic Communication & Digital Strategy


Program Benefits

The online Master of Arts in Strategic Communication and Digital Strategy (MA-SC) prepares you to use digital-age strategies to lead messaging campaigns and manage data-driven performance. In just 20 months, students learn to use digital-age strategies to lead messaging campaigns and manage data-driven performance. They also develop research skills and expertise in social media, content creation, crisis communications, and media relations.

Recognition of Excellence

The Broadcast Education Association has recognized Gaylord College of Journalism and Mass Communication as the No. 2 program in the country out of more than 300 institutions nationwide.1

World-Class Faculty

Immerse yourself in premier education guided by nationally recognized experts. Our award-winning faculty come from a variety of digital marketing and communications backgrounds, allowing you to learn directly from experts who have led in the corporate world.

Right Degree from Right College

OU has been educating leaders for 130 years. With the Gaylord College MA-SC program, we continue to empower creative minds for professional futures.

Accelerated, Online Program

Designed for adult learners, the online format gives you the flexibility to study at your convenience. The program can be completed in 20 months while maintaining a full-time job.

Join a Global Legacy

Earn your online degree from a prestigious institution, the University of Oklahoma. Expand your horizons within the influential Sooner alumni, faculty, and industry network worldwide.

“It is more than just a degree—it is an opportunity to equip yourself with the skills and knowledge necessary to advance in your career and positively impact the world.”
- Janelle N., graduate, M.A. in Strategic Communications and Digital Strategy

Read more about Janelle's captivating journey in the program.

“Networking with fellow students in my cohort was crucial to my success. The data analysis skills I developed in the program have been invaluable! I have leveraged the skills acquired during my studies to excel in my leadership role in the pharmaceutical industry.”
- Marc F.,M.A. Strategic Communication & Digital Strategy

'“Each course directly benefitted my work, particularly crisis communication training, which now informs my military command’s ongoing development of crisis protocols.”
- Tom D., M.A. Strategic Communication & Digital Strategy

"I enrolled in this program because it was exactly what I was looking for. I run a small business and wanted to level my skills up so I could help more clients in a bigger better way. The master’s in strategic communication and Digital Strategy has helped me do just that!"
- Patrice S.

Prepare to transform your career with OU

Please fill out the contact form for more information or to request a call from an enrollment services coach. 


1School Rankings – Bea – The Broadcast Education Association – Festival of Media Arts. BEA The Broadcast Education Association Festival of Media Arts. (n.d.). Retrieved June 14, 2022, from https://beaweb.org/festival/2022-school-rankings